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(0)Pamela A. Aguilar
Description
A documentary on the Mexican-American civil rights movement. The film tells the story of one key injustice, the refusal, by a small-town funeral home in Texas after World War II, to care for a dead soldier's body 'because the whites wouldn't like it, ' and shows how the incident sparked outrage nationwide and contributed to the Voting Rights Act of 1965.
Description
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country,...