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(0)Ken Auletta
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Description
What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits? Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NBC into assets of two mega-corporations and CBS into the fiefdom of one man,...
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"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming,...
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A struggle is taking place--not just among corporate titans, but among entire industries. At stake is the communications industry. The contestants are Hollywood studios, television networks, and cable, telephone, computer, publishing, and consumer-electronics companies. The author takes the reader behind the scenes at such companies as Disney, Viacom, Microsoft, Time Warner, and Telecommunications, Inc. He chronicles the vanities and visions of such...
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A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. Also discusses Google's innovative web influence: Gmail, Google Maps, Google Earth, YouTube.
Author
Description
It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the internet; and political "bias" are making a mockery of such high-minded ideals. In Backstory, Ken Auletta explores why one of America's most important industries is also among its most troubled. He travels from the proud New York Times, the last outpost of old-school family...