Presents an overview of how businesses monitor their financial health and the profitablity of their projects. Module one of this program presents balance sheet analysis as it is used by the world-class soccer team Ajax Amsterdam; module two introduces the concept of cash flow analysis with PricewaterhouseCoopers and their client Swisscom; and module three explains financial analysis of investments through the strategic partnership of the Tunisian...

Three modules look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable production, the determination of financial feasibility, and negotiation with potential investors.