Brent Bowers
Author
Description
A journalist and expert on small business examines the strategies and philosophy of entrepreneurs who have overcome failure, risk, and setbacks to create highly successful companies, identifying key traits shared by all such successful entrepreneurs, including a talent for inspiring loyalty, a high tolerance for risk, and a firm belief in his or her company's product.
2) The New York times management reader: hot ideas and best practices from the new world of business
Description
A collection of articles and essays about today's leading companies and business leaders shares business strategies for today's managers, covering such topics as how to bring together two corporate cultures, retain a top workforce, and utilize new technologies effectively.