Beth Fisher-Yoshida
Author
Description
"As your business's universe becomes increasingly more global, it's tempting to say that as borders seem to disappear so do cultural differences. But nothing could be further from the truth. In fact, as we do more and more business in other lands and with people raised in different cultures, it becomes increasingly evident that "global" is not a synonym for "melting pot."" "In order for transnational leadership to be effective, it is important to...