(0)
(0)
(0)
(0)
(0)Futuro Media Group
Description
American suburbs are becoming more diverse, but the "exurbs" that surround them remain overwhelmingly white. In fact, while whites account for only eight percent of total U.S. population growth, they make up 73 percent of growth in exurban areas. Visit Coeur d'Alene, Idaho, a town that successfully ousted the Aryan Nations in 2000, but remains more than 94 percent white. Explore both the allure and complexity of living in a homogenous community.
Description
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country,...