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(0)Charlene Li
Author
Description
"Li helps leaders adapt to the demands and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless--if your palms aren't sweaty or your stomach isn't churning, then you probably aren't really practicing digital leadership.The Engaged Leader addresses: why leaders need...
Author
Description
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development,...