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(0)Rita Gunther McGrath
Author
Description
"In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"--Approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used...
Author
Description
Using lessons drawn from entrepreneurs and entrepreneurial companies, the authors present a set of practices for capitalizing on uncertainty and rapid change. This book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs, in order to succeed in an unpredictable world.--adapted from jacket.