Marshall McLuhan
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Marshall McLuhan's thinking was, and still is, revolutionary. Well known for coining the term 'Global Village' his theories, many of which are illustrated in this 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man.
"Reveals how the medium, or process, of our time--electric technology--is reshaping and restructuring patterns of social interdependence and...
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The premise for this book is the distinction between what the authors call "visual space", which is the left-brain, linear, quantitative reasoning tradition of the West, beginning with Plato and Aristotle, as against "acoustic space", which is equated to the holistic approach of the East.
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The originator of such widely used phrases as "the global village" and "the medium is the message," Marshall McLuhan -- the prescient media guru -- is finally attracting the critical attention he deserves. In the 1960s, McLuhan blazed the intellectual territory which we are only coming to grips with today. This couldn't be a better time for a readable, full-scale treatment of his writings, a book that reflects the range and depth of his thought accurately...
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The Internal Temporal Element of the Nervous System, Considered as an Evaluating Factor in Man's Active Behavior in Health or Mental Diseases.
"This book is not about time as we cope with it on our watches; it is about man's interior time, the action or reaction time within the brain on which its functioning depends. It is this time factor that determines our subjective experience of time and that, Dr. Wallis says, 'appears to be a crucial element...