"The Visionary Package is aimed at anyone who wants to know how retail developments and the Internet will affect brands and packaging in the next five to ten years. Using retail examples such as Wal-Mart, Target and Tesco, the book focuses on the consumer, the existing market, what that market could be, and how it will change." "Illustrated by visionary packages from the past and present - Heinz, Bayer, Henkel, Nabisco, Hanes, Pfizer, Harvey Nichols,...