Publisher description: Boost your company's bottom line and build long-term brand loyalty by tapping the $200 billion college market! College students spend over $200 billion annually, including more than 65% on non-essentials. Highly desirable, yet seemingly unpredictable, this elusive segment continues to evolve at warp speed. But the "real" college market is infinitely larger as it also includes parents, college-bound high school students, recent...