"In Profits with Principles, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage or "doing the right thing." The sixty companies profiled in Profits with Principles - including Starbucks, Citigroup, Alcoa, General Motors, General Electric, DuPont, and Dell - come from different industries and have implemented different strategies to build trust and gain a competitive advantage. What they share, however, are basic operating...