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(0)Jessamyn Neuhaus
Author
Description
"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular...
Author
Description
"In Manly Meals and Mom's Home Cooking, Jessamyn Neuhaus offers an analysis of the tone and content of American cookbooks published between the 1790s and the 1960s, adroitly examining the cultural assumptions and anxieties - particularly about women and domesticity - they contain." "Neuhaus's in-depth survey of these cookbooks questions the supposedly straightforward lessons about food preparation they imparted. While she finds that cookbooks aimed...