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(0)Ilkka A. Ronkainen
Author
Description
"Mastering Global Markets: Strategies for Today's Trade Globalist was written for senior managers and marketing professionals who are either thinking about taking their business or product global or they just want to improve their global strategy. The authors will take you through all aspects of the international marketing process from your first sale across the border to forming a global alliance. Beginning first with an overview of the global business...
Author
Description
"Drawing on years of experience in government, academia, and the private sector, the authors provide a balanced, succinct analysis of all the aspects crucial to a successful expansion into international markets." "From planning for exports, selecting export markets, and developing export strategies to channel management, product adaptation, pricing, communication, and logistics, all relevant topics are explained in easy-to-understand detail, making...