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(0)Seven Dimensions Films of Australia.
Description
Entrepreneur Pete Williams shares his strategies on building a successful team, even virtually. Topics include working with A-level people, employee attitude over skill, daily training, practical self-paced learning, training everyone on sales and marketing principles, learning and reporting virtually, daily reporting of achievements and challenges, managing performance, building an efficient business, and getting the balance right.
Description
In this video, Cutting Edge team members review techniques for creating meetings that achieve results. Marcus' approach to conducting meetings has most of the staff frustrated. Sam recommends setting meeting goals, and having a specific time frame for each agenda item. Flagging energy levels during the meetings can be a problem; Marcus brings fun to what he's talking about. When Carlos and Steve begin arguing, Dion steps in and reminds them to respect...
Description
In this video, Cutting Edge team members explore brainstorming. Sam likes to keep his mind agile by consuming walnuts. Dion is a fan of protein smoothies and exercise. Casey uses giant post-it notes for wild ideas while Steve likes having a whiteboard in his bathroom. At a brainstorming meeting, Marcus has everyone try brain cages to stimulate their thinking. Sam and Dion favor mind mapping for creative work. Openness, honesty, and lack of judgment...
Description
In this film, Maria Deveson-Crabbe, CEO of Marie Stopes International of Australia, draws on a powerful case study to discuss crisis management and media relations. Marie Stopes International was purchasing an Australian abortion clinic when it emerged that patients there were infected with Hepatitis C due to a rogue doctor. Deveson-Crabbe talks about the decision to go through with the purchase. She talks about how Marie Stopes got the media to present...
Description
In this video, Cutting Edge staff discuss stereotyping and diversity. Most of us resort to stereotyping when dealing with management, colleagues, suppliers, regulators and clients; everyone at some time is guilty of forming blanket opinions based on shallow perceptions. Carol winces when she sees Dion arriving for his first day on the job in nightclub gear. Sam and Sanjay mock Serena's apparent "singleton" status. Marcus sets up a stereotyping training...
Description
Peter Wallbridge explains the life cycle of employees from recruitment to exit. He breaks down the functions of the human resources department which include; advertising and marketing the company brand, recruiting new employees, hiring, planning for training and development, managing performance, knowing local and state laws, following policy for terminations, managing change, and remuneration.
Description
HR consultant Peter Wallbridge questions the consistency of managers when they talk to new recruits. Topics include promises made during recruitment, the inconsistency of promises, presenting a consistent business story, six-month follow-up study, overpromising leads to disappointment, and outcomes of a consistent message.
Description
HR consultant Peter Wallbridge talks about the personal qualities that go into career resilience, and how we can achieve this resilience. Developing distinctive competencies, and the self-understanding to document and present these competencies and achievements, enable someone to find a desirable position quickly after a setback.
Description
In this film, Cutting Edge team members gain a better understanding of cultural awareness. Serena is horrified when she arrives for a cultural awareness meeting and sees everyone wearing fancy dress costumes. Sam confesses that he did not take the time to understand his Latin-American customers. Dion seeks tips from Tammy when doing business in China. Sam notes that even in places where they speak the same language, idioms may vary (causing misunderstanding)....
Description
In this video, Cutting Edge team members find ways to overcome their feelings of low self-worth. Steve used to read the newspaper obituaries every day. Casey feels upset, underappreciated, and pressured. In the guise of doing something positive for Serena, Carol suggests that they contribute to a speaking gig, but she's not as supportive as she first seems. Sanjay's assertiveness has a negative impact on others and Carlos often feels crushed, dealing...
20) Brand Marketing
Description
Sadhana Smiles, director of Real Change, says you must ensure your brand reflects the product and service image you require. Topics include competing brand messages, the importance of a memorable brand experience, creating a brand experience, moments of truth, measuring success, and unified brand experience.