With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man - until now.

In the early 1990s Forbes magazine called General Electric "the most powerful enterprise in American business". Yet only a decade earlier this world-famous corporation, provider of light bulbs and aircraft engines, locomotives and medical imaging equipment, was heading for a crisis that few acknowledged. CEO Jack Welch - tough-minded, iconoclastic, controversial, courageous, despised - alone understood that, for GE to weather the stormy ocean of economic...