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(0)Mark Tungate
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Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. This book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. It examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.--[Publisher description].
Author
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"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H & M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers...
Author
Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive...