A Walk Through the 20th Century with Bill Moyers : "The 30-Second President"
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2010], ©1984.
Format
eVideo
Language
English
Notes
General Note
Encoded with permission for digital streaming by Films Media Group on Sept. 09, 2010.
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Title from distributor's description.
Description
No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics.
Target Audience
10 & up.
System Details
Mode of access: Internet.
System Details
System requirements: FOD playback platform.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
Moyers, B. D. (20101984). A Walk Through the 20th Century with Bill Moyers: "The 30-Second President" . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Moyers, Bill D. 20101984. A Walk Through the 20th Century With Bill Moyers: "The 30-Second President". New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Moyers, Bill D. A Walk Through the 20th Century With Bill Moyers: "The 30-Second President" New York, N.Y.: Films Media Group, 20101984.
Harvard Citation (style guide)Moyers, B. D. (n.d.). A walk through the 20th century with bill moyers: "the 30-second president". New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Moyers, Bill D. A Walk Through the 20th Century With Bill Moyers: "The 30-Second President" Films Media Group, 20101984.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
12e2380a-a46d-7c86-ce7c-6ae73e439820-eng
Grouping Information
| Grouped Work ID | 12e2380a-a46d-7c86-ce7c-6ae73e439820-eng |
|---|---|
| Full title | walk through the 20th century with bill moyers the 30 second president |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:18:06AM |
| Last Indexed | 2025-02-12 02:02:57AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Dec 8, 2024 |
| Last Used | Dec 8, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:11 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:11 PM |
MARC Record
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| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Candidates and the Public (3:32) -- Successful Ad Campaign (3:31) -- Ad Campaign for Dwight Eisenhower (4:58) -- 1952 Eisenhower-Stevenson Campaign (3:43) -- 1956 Eisenhower-Stevenson Campaign (3:50) -- JFK's Presidential Campaign (4:13) -- 1964: Johnson vs. Goldwater Campaign (4:04) -- Media Specialist (4:12) -- Impact of Television on Politics (6:01) -- 1968 Nixon-Humphrey Campaign (4:10) -- 1972 McGovern-Nixon Campaign (5:40) -- 1976 Ford-Carter Campaign (2:36) -- Political Television Spots (3:06) -- Credits: The 30-Second President (1:19). | |
| 520 | |a No single force has changed American politics more than television-especially the television commercial. In this program, Bill Moyers examines the phenomenon of the "30-second president" and the role of advertising in 20th-century American politics. The video features an interview with Rosser Reeves, an advertising executive who worked on early political television campaigns for Dwight D. Eisenhower. Moyers also talks with media pioneer Tony Schwartz, whom Marshall McLuhan regarded as a fellow guru of the electronic age, for further insight into the impact of television on electoral politics. | ||
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