Branded : personal identity through consumer products
(eVideo)
Status
Description
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More Details
Published
New York, N.Y. : Films Media Group, [2006], ©1998.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on Sept. 23, 2006.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of Swatch, uses his company's success story to discuss the emotional nature of buying-and buying into-a brand. The indie skateboard entrepreneurs of Girl & Chocolate describe their brand as representative of a lifestyle. And the advertising duo who created "do," a brand with a lot of attitude but no products, look at brands as a form of personal statement that replaces worn-out cultural identity tags such as political affiliation.
Target Audience
9 & up.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20061998). Branded: personal identity through consumer products . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20061998. Branded: Personal Identity Through Consumer Products. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Branded: Personal Identity Through Consumer Products New York, N.Y.: Films Media Group, 20061998.
Harvard Citation (style guide)(n.d.). Branded: personal identity through consumer products. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Branded: Personal Identity Through Consumer Products Films Media Group, 20061998.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
a69b4315-bc7b-c226-2f05-75c9cd2715fc-eng
Grouping Information
| Grouped Work ID | a69b4315-bc7b-c226-2f05-75c9cd2715fc-eng |
|---|---|
| Full title | branded personal identity through consumer products |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:26:00AM |
Marc Record
| First Detected | Aug 13, 2024 02:31:26 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:26 PM |
MARC Record
| LEADER | 04219cgm a2200733Ma 4500 | ||
|---|---|---|---|
| 001 | ocn707968444 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m o c | ||
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| 007 | vz cza||| | ||
| 008 | 110207s2006 nyu042 o vleng d | ||
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| 049 | |a SNCA | ||
| 050 | 4 | |a PN1997 | |
| 082 | 1 | 4 | |a [E] |
| 245 | 0 | 0 | |a Branded :|b personal identity through consumer products /|c SND Films. |
| 246 | 3 | |a Personal identity through consumer products | |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2006], ©1998. | |
| 300 | |a 1 streaming video file (42 min.) :|b sound, color, digital file. | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on Sept. 23, 2006. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Brands and Lifestyle Identities (4:46) -- Personal Identification With Brands (5:22) -- Small Company/Direct Marketing (4:49) -- Brand Consciousness in a Global Economy (4:49) -- Innovative Brand Concepts (4:59) -- Marketing Creativity and Independent Brands (3:44) -- Personal Identities and Brands (5:20) -- Brands With Social Consciousness (2:33) -- Branding in the Global Village (3:03). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept. Cultural anthropologist Ted Polhemus explains the theory of branding and its evolution in the global marketplace. Nicolas Hayek, CEO of Swatch, uses his company's success story to discuss the emotional nature of buying-and buying into-a brand. The indie skateboard entrepreneurs of Girl & Chocolate describe their brand as representative of a lifestyle. And the advertising duo who created "do," a brand with a lot of attitude but no products, look at brands as a form of personal statement that replaces worn-out cultural identity tags such as political affiliation. | ||
| 521 | 2 | |a 9 & up. | |
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Marketing|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Case studies|2 fast | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 710 | 2 | |a SND Films. | |
| 758 | |i has work:|a Branded (MovingImage)|1 https://id.oclc.org/worldcat/entity/E39PCGDxyRdT3DB9QRmpYFRbBd|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Originally produced:|d SND Films, 1998|z 9780736566223 |
| 830 | 0 | |a Films on Demand. | |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=11159&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100011159 | ||
| 994 | |a 92|b SNC | ||