Marketing
(eVideo)
Description
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Subjects
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More Details
Published
New York, N.Y. : Films Media Group, [2010], ©2001.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on July 3, 2010.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. Modules include: * What Is Marketing? * Marketing Planning * Marketing Research and Information * Segmenting, Targeting, and Positioning * The Four P's, Part 1: Product and Pricing * The Four P's, Part 2: Place and Promotion Joining the Standard Deviants Academic Team in the creation of this set are John McCarty, Ph. D., of American University, and Barbara Rosenthal, Ph. D., of Miami-Dade Community College. Correlates to all applicable state and national standards.
Target Audience
10 & up.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20102001). Marketing . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20102001. Marketing. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Marketing New York, N.Y.: Films Media Group, 20102001.
Harvard Citation (style guide)(n.d.). Marketing. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Marketing Films Media Group, 20102001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
fb846f59-e407-ee06-c3ec-1daa12818006-eng
Grouping Information
| Grouped Work ID | fb846f59-e407-ee06-c3ec-1daa12818006-eng |
|---|---|
| Full title | marketing |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:38:12AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Nov 14, 2024 |
| Last Used | Nov 14, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:27 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:27 PM |
MARC Record
| LEADER | 04360cgm a2200733Ma 4500 | ||
|---|---|---|---|
| 001 | ocn707968756 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m o c | ||
| 007 | cr cna|||||||| | ||
| 007 | vz cza||| | ||
| 008 | 110207s2010 nyu079 o vleng d | ||
| 019 | |a 830708875|a 861618793 | ||
| 028 | 4 | 0 | |a 11787|b Films Media Group |
| 035 | |a (OCoLC)707968756|z (OCoLC)830708875|z (OCoLC)861618793 | ||
| 040 | |a CNCGM|b eng|c CNCGM|d CHC|d OCLCQ|d TUU|d OCLCQ|d ACCEM|d OCLCO|d IWS|d OCLCF|d OCLCO|d OCL|d OCLCO|d OCLCA|d OCLCQ|d OCLCO|d OCLCA|d OCLCO|d SGP|d OCLCQ|d OCLCO|d OCLCL|d OCLCQ | ||
| 049 | |a SNCA | ||
| 082 | 0 | 4 | |a 658.8|q OCoLC |
| 245 | 0 | 0 | |a Marketing /|c Goldhil Video (Firm). |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2010], ©2001. | |
| 300 | |a 1 streaming video file (79 min.) :|b sound, color, digital file +|e instructional materials (online). | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on July 3, 2010. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Marketing Orientation and Mission (2:48) -- Determining Organizational Objectives (1:40) -- Marketing Objectives and Mission Statement (2:19) -- Tools in the Marketing Plan: Strategic Business Units (5:59) -- SWOT: Marketing Plan Tool (2:34) -- Tools: Trend Analysis (2:20) -- Marketing Plan Basics (4:38) -- Marketing Process: Review of Basics (1:36) -- Distribution Channels (3:03) -- Distribution Channel Conflict (1:46) -- Reducing Channel Conflict (2:25) -- Promotion (2:15) -- Promotional Mix (4:06). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a This persuasive six-part set, adapted from the popular series developed for students to enhance their test-taking skills, combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies. Modules include: * What Is Marketing? * Marketing Planning * Marketing Research and Information * Segmenting, Targeting, and Positioning * The Four P's, Part 1: Product and Pricing * The Four P's, Part 2: Place and Promotion Joining the Standard Deviants Academic Team in the creation of this set are John McCarty, Ph. D., of American University, and Barbara Rosenthal, Ph. D., of Miami-Dade Community College. Correlates to all applicable state and national standards. | ||
| 521 | 2 | |a 10 & up. | |
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Marketing|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 2 | |a Webcast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Case studies|2 fast | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 710 | 2 | |a Goldhil Video (Firm) | |
| 776 | 0 | 8 | |i Originally produced:|d Goldhil Video (Firm), 2001|z 9780736535953 |
| 830 | 0 | |a Films on Demand. | |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=11787&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100011787 | ||
| 994 | |a 92|b SNC | ||