Push Marketing techniques
(eVideo)
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Published
New York, N.Y. : Films Media Group, [2005], ©2000.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered.
Target Audience
13 & up.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20052000). Push Marketing techniques . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20052000. Push Marketing Techniques. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Push Marketing Techniques New York, N.Y.: Films Media Group, 20052000.
Harvard Citation (style guide)(n.d.). Push marketing techniques. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Push Marketing Techniques Films Media Group, 20052000.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
664822c9-fdfe-cc4c-4017-ea9444b773d3-eng
Grouping Information
| Grouped Work ID | 664822c9-fdfe-cc4c-4017-ea9444b773d3-eng |
|---|---|
| Full title | push marketing techniques |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:16:06AM |
Marc Record
| First Detected | Aug 13, 2024 02:31:29 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:29 PM |
MARC Record
| LEADER | 04101cgm a2200829Ma 4500 | ||
|---|---|---|---|
| 001 | ocn707969469 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m o c | ||
| 007 | cr cna|||||||| | ||
| 007 | vz cza||| | ||
| 008 | 110207s2005 nyu022 o vleng d | ||
| 019 | |a 835726593|a 868066617|a 1354795941 | ||
| 028 | 4 | 0 | |a 11155|b Films Media Group |
| 028 | 4 | 0 | |a 11152s|b Films Media Group |
| 028 | 4 | 0 | |a 37415s|b Films Media Group |
| 035 | |a (OCoLC)707969469|z (OCoLC)835726593|z (OCoLC)868066617|z (OCoLC)1354795941 | ||
| 040 | |a CNCGM|b eng|c CNCGM|d CHC|d OCLCQ|d TUU|d OCLCQ|d ACCEM|d OCLCO|d OCLCQ|d IWS|d OCLCF|d U3G|d OCLCO|d OCL|d OCLCO|d OCLCA|d OCLCQ|d OCLCO|d AGLDB|d XFH|d CN8BJ|d BUF|d BRL|d MNI|d OCLCQ|d UOK|d CEF|d NTG|d WYU|d YOU|d TKN|d OCLCA|d OCLCO|d SGP|d AZK|d OCLCO | ||
| 049 | |a SNCA | ||
| 050 | 4 | |a PN1997 | |
| 082 | 1 | 4 | |a [E] |
| 245 | 0 | 0 | |a Push Marketing techniques /|c Magnet Media (Firm). |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2005], ©2000. | |
| 300 | |a 1 streaming video file (22 min.) :|b sound, color, digital file. | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a Internet Marketing and Advertising Strategies | |
| 490 | 1 | |a South-Western Introduction to Business DOD Collection (50) | |
| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Search Engine Optimization (3:04) -- Banner Ads and Interstitials (4:30) -- Promotions (3:22) -- Online Sponsorships (2:05) -- Pros and Cons of Rich Media (4:57) -- Offline Marketing (2:37). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory- and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered. | ||
| 521 | 2 | |a 13 & up. | |
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Marketing|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 2 | |a Webcast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Case studies|2 fast | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 710 | 2 | |a Magnet Media (Firm) | |
| 776 | 0 | 8 | |i Originally produced:|d Magnet Media (Firm), 2000|z 9781421331775 |
| 830 | 0 | |a Internet marketing and advertising strategies. | |
| 830 | 0 | |a South-Western introduction to business. | |
| 830 | 0 | |a Southwestern introduction to business. | |
| 830 | 0 | |a Films on Demand. | |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=11155&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100011155 | ||
| 994 | |a 92|b SNC | ||