Segmenting, targeting, and positioning
(eVideo)
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Subjects
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More Details
Published
New York, N.Y. : Films Media Group, [2005], ©1998.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
No product can be all things to all people-not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geographic area, and benefits sought; the 80/20 Principle; undifferentiated, concentrated, and differentiated targeting strategies; and positioning strategies based on benefit, user, occasion of use, product class, price and quality, and competitor.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20051998). Segmenting, targeting, and positioning . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20051998. Segmenting, Targeting, and Positioning. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Segmenting, Targeting, and Positioning New York, N.Y.: Films Media Group, 20051998.
Harvard Citation (style guide)(n.d.). Segmenting, targeting, and positioning. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Segmenting, Targeting, and Positioning Films Media Group, 20051998.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
c0ae2f5e-1544-4826-338f-3250486501ee-eng
Grouping Information
| Grouped Work ID | c0ae2f5e-1544-4826-338f-3250486501ee-eng |
|---|---|
| Full title | segmenting targeting and positioning |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:29:31AM |
Marc Record
| First Detected | Aug 13, 2024 02:31:30 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:30 PM |
MARC Record
| LEADER | 03652cgm a2200733Ma 4500 | ||
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| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Purposes of Market Research (3:20) -- Market Segmentation and Targeting (3:45) -- Positioning in the Market (3:44). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a No product can be all things to all people-not even Wheelie Cheese. In this program, the principles of carving up a market are addressed. Topics under investigation include market characteristics such as demographics, lifestyle, usage level, geographic area, and benefits sought; the 80/20 Principle; undifferentiated, concentrated, and differentiated targeting strategies; and positioning strategies based on benefit, user, occasion of use, product class, price and quality, and competitor. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|v Case studies. | |
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