The deep dive : one company's secret weapon for innovation
(eVideo)

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Published
[United States] : ABC News, [1999?].
Format
eVideo
Language
English

Notes

General Note
Subtitle from website.
Date/Time and Place of Event
Originally broadcast as an episode of the television program Nightline on July 13, 1999.
Description
Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive." An enemy of planning done by a lone genius behind closed doors, this company uses its deep dive technique-a form of focused chaos-to creatively redesign a shopping cart through what it refers to as a process of enlightened trial and error.
Target Audience
13 & up.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US

Citations

APA Citation, 7th Edition (style guide)

Koppel, T., & Smith, J. (1999). The deep dive: one company's secret weapon for innovation . ABC News.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Koppel, Ted, 1940 February 8- and Jack Smith. 1999. The Deep Dive: One Company's Secret Weapon for Innovation. [United States]: ABC News.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Koppel, Ted, 1940 February 8- and Jack Smith. The Deep Dive: One Company's Secret Weapon for Innovation [United States]: ABC News, 1999.

Harvard Citation (style guide)

Koppel, T. and Smith, J. (1999). The deep dive: one company's secret weapon for innovation. [United States]: ABC News.

MLA Citation, 9th Edition (style guide)

Koppel, Ted, and Jack Smith. The Deep Dive: One Company's Secret Weapon for Innovation ABC News, 1999.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Grouped Work ID
9c02b2c3-66ab-12a8-162a-3d0e6783e130-eng
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Grouping Information

Grouped Work ID9c02b2c3-66ab-12a8-162a-3d0e6783e130-eng
Full titledeep dive one companys secret weapon for innovation
Authorabc news productions
Grouping Categorymovie
Last Update2024-08-18 05:40:46AM
Last Indexed2025-01-30 02:26:52AM

Book Cover Information

Image Sourcedefault
First LoadedDec 17, 2024
Last UsedJan 24, 2025

Marc Record

First DetectedAug 13, 2024 02:31:31 PM
Last File Modification TimeAug 13, 2024 02:31:31 PM

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