The Four P's. product and pricing / Pt. 1
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2005], ©1998.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P's, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from introduction to decline. Part two spotlights pricing strategies-including skim, penetration, competitive, cost-based, and target-profit approaches-and price elasticity.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20051998). The Four P's: product and pricing . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20051998. The Four P's: Product and Pricing. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Four P's: Product and Pricing New York, N.Y.: Films Media Group, 20051998.
Harvard Citation (style guide)(n.d.). The four P's: product and pricing. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)The Four P's: Product and Pricing Films Media Group, 20051998.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1e4bebc2-ead0-8769-4c10-937011f2f188-eng
Grouping Information
| Grouped Work ID | 1e4bebc2-ead0-8769-4c10-937011f2f188-eng |
|---|---|
| Full title | four ps product and pricing pt 1 |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:05:20AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Nov 2, 2024 |
| Last Used | Nov 2, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:31 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:31 PM |
MARC Record
| LEADER | 03770cgm a2200745Ma 4500 | ||
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| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Overview and The First P: Product (4:21) -- The Second P: Pricing (3:03) -- Price Elasticity and Pricing Strategies (5:19). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P's, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from introduction to decline. Part two spotlights pricing strategies-including skim, penetration, competitive, cost-based, and target-profit approaches-and price elasticity. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
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