The Four P's. place and promotion / Pt. 2
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2005], ©1998.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize sales, or accentuate a product's value-and detail the components of the promotional mix: advertising, public relations, direct marketing, and sponsorship.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20051998). The Four P's: place and promotion . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20051998. The Four P's: Place and Promotion. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Four P's: Place and Promotion New York, N.Y.: Films Media Group, 20051998.
Harvard Citation (style guide)(n.d.). The four P's: place and promotion. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)The Four P's: Place and Promotion Films Media Group, 20051998.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
d1a04905-24aa-340b-04cc-22cfb8ca2f40-eng
Grouping Information
| Grouped Work ID | d1a04905-24aa-340b-04cc-22cfb8ca2f40-eng |
|---|---|
| Full title | four ps place and promotion pt 2 |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:31:44AM |
Marc Record
| First Detected | Aug 13, 2024 02:31:31 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:31 PM |
MARC Record
| LEADER | 03994cgm a2200805Ma 4500 | ||
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| 245 | 0 | 4 | |a The Four P's.|p Pt. 2 :|b place and promotion /|c Goldhil Video (Firm). |
| 246 | 3 | |a Place and promotion | |
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| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Distribution Channels (6:24) -- Consumer Sales Promotion (3:25) -- Trade Sales Promotions (2:56). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize sales, or accentuate a product's value-and detail the components of the promotional mix: advertising, public relations, direct marketing, and sponsorship. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
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| 650 | 0 | |a Advertising campaigns. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
| 650 | 6 | |a Stratégie de marque. | |
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| 650 | 7 | |a advertising campaigns.|2 aat | |
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| 650 | 7 | |a Branding (Marketing)|2 fast | |
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