The Industry leaders and online strategy
(eVideo)
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More Details
Published
New York, N.Y. : Films Media Group, [2005], ©2000.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities.
Target Audience
13 & up.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20052000). The Industry leaders and online strategy . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20052000. The Industry Leaders and Online Strategy. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Industry Leaders and Online Strategy New York, N.Y.: Films Media Group, 20052000.
Harvard Citation (style guide)(n.d.). The industry leaders and online strategy. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)The Industry Leaders and Online Strategy Films Media Group, 20052000.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
3024154e-b507-1072-e0bd-0a7b42134a25-eng
Grouping Information
| Grouped Work ID | 3024154e-b507-1072-e0bd-0a7b42134a25-eng |
|---|---|
| Full title | industry leaders and online strategy |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2025-02-12 02:07:01AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Feb 15, 2025 |
| Last Used | Feb 15, 2025 |
Marc Record
| First Detected | Aug 13, 2024 02:31:32 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:32 PM |
MARC Record
| LEADER | 04855cgm a2200997Ma 4500 | ||
|---|---|---|---|
| 001 | ocn707970940 | ||
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| 245 | 0 | 4 | |a The Industry leaders and online strategy /|c Magnet Media (Firm). |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2005], ©2000. | |
| 300 | |a 1 streaming video file (13 min.) :|b sound, color, digital file. | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a Internet Marketing and Advertising Strategies | |
| 490 | 1 | |a South-Western Introduction to Business DOD Collection (50) | |
| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Ad Networks and Links (1:16) -- Branding (1:56) -- Targeting (0:47) -- Focus Groups (1:15) -- Linking With Other Web Sites (0:10) -- On-line Marketing and Brands (0:16). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather demographic information on niche communities. | ||
| 521 | 2 | |a 13 & up. | |
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Logistics|x Computer programs. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Computers|x Economic aspects. | |
| 650 | 0 | |a Business logistics. | |
| 650 | 0 | |a Business enterprises|x Technological innovations. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Ordinateurs|x Aspect économique. | |
| 650 | 6 | |a Logistique (Organisation) | |
| 650 | 6 | |a Entreprises|x Innovations. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Business enterprises|x Technological innovations|2 fast | |
| 650 | 7 | |a Business logistics|2 fast | |
| 650 | 7 | |a Computers|x Economic aspects|2 fast | |
| 650 | 7 | |a Electronic commerce|2 fast | |
| 650 | 7 | |a Logistics|x Computer programs|2 fast | |
| 650 | 7 | |a Marketing|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 2 | |a Webcast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Case studies|2 fast | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 710 | 2 | |a Magnet Media (Firm) | |
| 776 | 0 | 8 | |i Originally produced:|d Magnet Media (Firm), 2000|z 9781421386836 |
| 830 | 0 | |a Internet marketing and advertising strategies. | |
| 830 | 0 | |a South-Western introduction to business. | |
| 830 | 0 | |a Southwestern introduction to business. | |
| 830 | 0 | |a Films on Demand. | |
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