What is marketing?
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2005], ©1998.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketing orientation-and defines the marketing concept, where product promotion is tailored to a target audience.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20051998). What is marketing? . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20051998. What Is Marketing?. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)What Is Marketing? New York, N.Y.: Films Media Group, 20051998.
Harvard Citation (style guide)(n.d.). What is marketing? New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)What Is Marketing? Films Media Group, 20051998.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
2ca3bcbc-ba70-7385-3735-f1f1ea2699d9-eng
Grouping Information
| Grouped Work ID | 2ca3bcbc-ba70-7385-3735-f1f1ea2699d9-eng |
|---|---|
| Full title | what is marketing |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:07:46AM |
Marc Record
| First Detected | Aug 13, 2024 02:31:34 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:34 PM |
MARC Record
| LEADER | 03877cgm a2200793Ma 4500 | ||
|---|---|---|---|
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| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a What is Marketing? (3:07) -- Types of Advertising (3:43) -- Market Orientation (3:00) -- The Marketing Concept (2:37). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Is there a market for bacon-scented sun block? Yes-at least in theory. After explaining basic terminology such as needs, demands, and markets, this program outlines the three strategies for inducing potential customers to purchase merchandise-the product orientation, selling orientation, and marketing orientation-and defines the marketing concept, where product promotion is tailored to a target audience. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Marketing|v Case studies. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Marketing|v Études de cas. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Marketing|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
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