When fashion is the message : marketing an image
(eVideo)
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Published
New York, N.Y. : Films Media Group, [2005], ©2000.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on May 12, 2005.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Dusseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to boost international appeal, and the drawing power of celebrity endorsements and sponsorships are also addressed. A Deutsche Welle Production.
Target Audience
11 & up.
System Details
Mode of access: Internet.
System Details
System requirements: FOD playback platform.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20052000). When fashion is the message: marketing an image . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20052000. When Fashion Is the Message: Marketing an Image. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)When Fashion Is the Message: Marketing an Image New York, N.Y.: Films Media Group, 20052000.
Harvard Citation (style guide)(n.d.). When fashion is the message: marketing an image. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)When Fashion Is the Message: Marketing an Image Films Media Group, 20052000.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
229829e2-e200-06b8-0fc6-214411caf61e-eng
Grouping Information
| Grouped Work ID | 229829e2-e200-06b8-0fc6-214411caf61e-eng |
|---|---|
| Full title | when fashion is the message marketing an image |
| Author | deutsche welle |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2025-01-30 02:06:34AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Oct 5, 2024 |
| Last Used | Dec 29, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:37 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:37 PM |
MARC Record
| LEADER | 04473cgm a2200925Ma 4500 | ||
|---|---|---|---|
| 001 | ocn707972507 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m o c | ||
| 007 | cr cna|||||||| | ||
| 007 | vz cza||| | ||
| 008 | 110207s2005 nyu026 o vleng d | ||
| 019 | |a 877886535|a 1354790906 | ||
| 028 | 4 | 0 | |a 30430|b Films Media Group |
| 028 | 4 | 0 | |a 30426s|b Films Media Group |
| 035 | |a (OCoLC)707972507|z (OCoLC)877886535|z (OCoLC)1354790906 | ||
| 040 | |a CNCGM|b eng|c CNCGM|d CHC|d OCLCQ|d TUU|d OCLCQ|d ACCEM|d OCLCF|d U3G|d IWS|d OCLCO|d OCLCA|d OCLCQ|d OCLCO|d XFH|d CN8BJ|d MNI|d UOK|d CEF|d NTG|d YOU|d TKN|d OCLCA|d OCLCO|d SGP|d AZK|d OCLCO|d OCLCL | ||
| 049 | |a SNCA | ||
| 050 | 4 | |a PN1997 | |
| 082 | 1 | 4 | |a [E] |
| 245 | 0 | 0 | |a When fashion is the message :|b marketing an image /|c Deutsche Welle. |
| 246 | 3 | |a Marketing an image | |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2005], ©2000. | |
| 300 | |a 1 streaming video file (26 min.) :|b sound, color, digital. | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a The Fashion Industry | |
| 490 | 1 | |a Films on Demand | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on May 12, 2005. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Dallas Fashion Awards (5:06) -- Fashion Marketing (3:48) -- Escada's High Quality (2:39) -- Fashion Photography (3:13) -- Escada Gala Fashion Show (2:02) -- Men's Fashion (2:31) -- Marketing and the Stock Market (4:45). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Dusseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to boost international appeal, and the drawing power of celebrity endorsements and sponsorships are also addressed. A Deutsche Welle Production. | ||
| 521 | 2 | |a 11 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Wholesale trade. | |
| 650 | 0 | |a Service industries|x Vocational guidance. | |
| 650 | 0 | |a Sales|x Vocational guidance. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Merchandising. | |
| 650 | 0 | |a Marketing|x Vocational guidance. | |
| 650 | 0 | |a Fashion design. | |
| 650 | 0 | |a Clothing and dress. | |
| 650 | 6 | |a Commerce de gros. | |
| 650 | 6 | |a Services (Industrie)|x Orientation professionnelle. | |
| 650 | 6 | |a Vente|x Droit|x Orientation professionnelle. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 6 | |a Marchandisage. | |
| 650 | 7 | |a Clothing and dress|2 fast | |
| 650 | 7 | |a Fashion design|2 fast | |
| 650 | 7 | |a Marketing|x Vocational guidance|2 fast | |
| 650 | 7 | |a Merchandising|2 fast | |
| 650 | 7 | |a Retail trade|2 fast | |
| 650 | 7 | |a Sales|x Vocational guidance|2 fast | |
| 650 | 7 | |a Service industries|x Vocational guidance|2 fast | |
| 650 | 7 | |a Wholesale trade|2 fast | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 2 | |a Webcast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Deutsche Welle. | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 758 | |i has work:|a When fashion is the message (MovingImage)|1 https://id.oclc.org/worldcat/entity/E39PCFMWtbg4gCWBV7Y79VrdYq|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Original produced:|d Deutsche Welle, 2000|z 9780736554381 |
| 830 | 0 | |a Fashion industry. | |
| 830 | 0 | |a Films on Demand. | |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=30430&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100030430 | ||
| 994 | |a 92|b SNC | ||