The Ice cream wars
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2007], ©1994.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on Feb. 07, 2007.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
This program examines how luxury ice cream companies are vying for their European market shares. A variety of strategies used by Haagen-Dazs are discussed. In Britain, a Haagen-Dazs executive explains how the company appealed to adult consumers by presenting ice cream as a sensual gourmet specialty, rather than a child's treat. Advertisements in Vogue and other upscale publications use sex and celebrities to boost sales. In France, stores selling the product are located in exclusive areas, such as the Champs-Elysees. But Haagen-Dazs's quest for classic brand status is now being threatened by American competitor Ben & Jerry's, England's Rocombe Farms, and other European premium brands. Executives from those companies discuss competitive marketing strategies that appeal to more traditional values.
Target Audience
12 & up.
System Details
System requirements: FOD playback platform.
System Details
Mode of access: Internet.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20071994). The Ice cream wars . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20071994. The Ice Cream Wars. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Ice Cream Wars New York, N.Y.: Films Media Group, 20071994.
Harvard Citation (style guide)(n.d.). The ice cream wars. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)The Ice Cream Wars Films Media Group, 20071994.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
accd6e99-b75c-33c5-bb0a-b237eeb97d5b-eng
Grouping Information
| Grouped Work ID | accd6e99-b75c-33c5-bb0a-b237eeb97d5b-eng |
|---|---|
| Full title | ice cream wars |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:26:51AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Oct 3, 2024 |
| Last Used | Dec 28, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:53 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:53 PM |
MARC Record
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| 245 | 0 | 4 | |a The Ice cream wars /|c BBC Worldwide Ltd. |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2007], ©1994. | |
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| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on Feb. 07, 2007. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Post-WWII History of Ice Cream (3:54) -- Introduction of Luxury Ice Cream (3:51) -- Hagen-Dazs in Europe: Mystique and Exclusivity (3:54) -- Hagen-Dazs Marketing Strategy in Europe (5:27) -- Hagen-Dazs vs. American Rival Ben & Jerry's (3:35) -- Ben & Jerry's: Heartfelt Values (2:41) -- Hagen-Dazs Challenged by Local Competitor (3:20). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a This program examines how luxury ice cream companies are vying for their European market shares. A variety of strategies used by Haagen-Dazs are discussed. In Britain, a Haagen-Dazs executive explains how the company appealed to adult consumers by presenting ice cream as a sensual gourmet specialty, rather than a child's treat. Advertisements in Vogue and other upscale publications use sex and celebrities to boost sales. In France, stores selling the product are located in exclusive areas, such as the Champs-Elysees. But Haagen-Dazs's quest for classic brand status is now being threatened by American competitor Ben & Jerry's, England's Rocombe Farms, and other European premium brands. Executives from those companies discuss competitive marketing strategies that appeal to more traditional values. | ||
| 521 | 2 | |a 12 & up. | |
| 538 | |a System requirements: FOD playback platform. | ||
| 538 | |a Mode of access: Internet. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Management|v Case studies. | |
| 650 | 0 | |a Leadership. | |
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| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 710 | 2 | |a BBC Worldwide Ltd. | |
| 758 | |i has work:|a Ice cream wars (MovingImage)|1 https://id.oclc.org/worldcat/entity/E39PCFMJCr6bB9FMFtfqBTMVRX|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Original broadcast:|t From Food to Fashion.|d BBC Worldwide Ltd., 1994|z 9781421377513 |
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