Marketing Research and Segmentation
(eVideo)
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Published
New York, N.Y. : Films Media Group, [2010], ©2009.
Format
eVideo
Language
English
Notes
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010.
General Note
Title from distributor's description.
Restrictions on Access
Access requires authentication through Films on Demand.
Description
Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats, questionnaires, sampling techniques, focus groups, and other ways to obtain customer feedback. Demographic, geographic, and psychographic approaches to market segmentation are illustrated with clear examples of their real-world applications.
Target Audience
11 & up.
System Details
Mode of access: Internet.
System Details
System requirements: FOD playback platform.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20102009). Marketing Research and Segmentation . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20102009. Marketing Research and Segmentation. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Marketing Research and Segmentation New York, N.Y.: Films Media Group, 20102009.
Harvard Citation (style guide)(n.d.). Marketing research and segmentation. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Marketing Research and Segmentation Films Media Group, 20102009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
fcc98599-e7f5-822b-cb44-cb9878fcd90d-eng
Grouping Information
| Grouped Work ID | fcc98599-e7f5-822b-cb44-cb9878fcd90d-eng |
|---|---|
| Full title | marketing research and segmentation |
| Author | classroom video |
| Grouping Category | movie |
| Last Update | 2024-08-18 05:40:46AM |
| Last Indexed | 2024-12-18 02:38:23AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Nov 14, 2024 |
| Last Used | Nov 14, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:31:57 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:31:57 PM |
MARC Record
| LEADER | 03797cgm a2200721Ma 4500 | ||
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| 245 | 0 | 0 | |a Marketing Research and Segmentation /|c Classroom Video (Firm). |
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| 490 | 1 | |a What Customers Want: Taking the Mystery Out of Marketing | |
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Market Research (6:01) -- Marketing: Field Research (2:24) -- Marketing: Desk Research (3:58) -- Marketing: Market Segmentation (3:01) -- Marketing: Alternate Methods of Segmentation (2:47). | |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market. Surveys and analysis performed for the computer game company Electronic Arts provide an illuminating case study in field, quantitative, and qualitative research and how these overlap with explanatory, descriptive, and predictive research. Students learn about interview formats, questionnaires, sampling techniques, focus groups, and other ways to obtain customer feedback. Demographic, geographic, and psychographic approaches to market segmentation are illustrated with clear examples of their real-world applications. | ||
| 521 | 2 | |a 11 & up. | |
| 538 | |a Mode of access: Internet. | ||
| 538 | |a System requirements: FOD playback platform. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Marketing|x Management. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Marketing|x Gestion. | |
| 650 | 6 | |a Consommateurs|x Comportement. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding.|2 aat | |
| 650 | 7 | |a Branding (Marketing)|2 fast | |
| 650 | 7 | |a Consumer behavior|2 fast | |
| 650 | 7 | |a Marketing|x Management|2 fast | |
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| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Classroom Video (Firm) | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films Media Group. | |
| 776 | 0 | 8 | |i Originally produced:|d Classroom Video (Firm), 2010|z 9781616169497 |
| 830 | 0 | |a What customers want. | |
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