Online and Mobile Business Marketing
(eVideo)
Description
Loading Description...
Also in this Series
Checking series information...
Subjects
LC Subjects
More Details
Published
New York, N.Y. : Films Media Group, [2013], ©2014.
Format
eVideo
Language
English
Notes
General Note
Encoded with permission for digital streaming by Films Media Group on November 18, 2013.
General Note
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
General Note
Title from distributor's description.
Description
There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine optimization, the user experience, and traffic analysis-and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.
Target Audience
9 & up.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(20132014). Online and Mobile Business Marketing . Films Media Group.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)20132014. Online and Mobile Business Marketing. New York, N.Y.: Films Media Group.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Online and Mobile Business Marketing New York, N.Y.: Films Media Group, 20132014.
Harvard Citation (style guide)(n.d.). Online and mobile business marketing. New York, N.Y.: Films Media Group.
MLA Citation, 9th Edition (style guide)Online and Mobile Business Marketing Films Media Group, 20132014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
750135f3-84f5-225b-65da-5a636f7aac4b-eng
Grouping Information
| Grouped Work ID | 750135f3-84f5-225b-65da-5a636f7aac4b-eng |
|---|---|
| Full title | online and mobile business marketing |
| Author | films for the humanities sciences |
| Grouping Category | movie |
| Last Update | 2024-08-18 06:12:27AM |
| Last Indexed | 2024-12-18 02:18:17AM |
Marc Record
| First Detected | Aug 13, 2024 02:32:50 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:32:50 PM |
MARC Record
| LEADER | 04096cgm a2200709 a 4500 | ||
|---|---|---|---|
| 001 | ocn869222875 | ||
| 003 | OCoLC | ||
| 005 | 20240805213015.0 | ||
| 006 | m o c | ||
| 007 | vz czazuu | ||
| 007 | cr cna|||||||| | ||
| 008 | 140117s2014 nyu025 o vleng d | ||
| 019 | |a 879390073|a 1354795742 | ||
| 028 | 4 | 0 | |a 53460|b Films Media Group |
| 028 | 4 | 0 | |a 53458s|b Films Media Group |
| 035 | |a (OCoLC)869222875|z (OCoLC)879390073|z (OCoLC)1354795742 | ||
| 040 | |a ACCEM|b eng|c ACCEM|d OCLCO|d TUU|d OCLCF|d U3G|d OCLCA|d OCLCQ|d OCLCO|d OCLCQ|d AGLDB|d XFH|d CN8BJ|d KYB|d IOG|d MNI|d OCLCQ|d UOK|d CEF|d NTG|d YOU|d TKN|d OCLCA|d OCLCO|d SGP|d AZK|d OCLCQ|d OCLCO|d OCLCQ | ||
| 049 | |a SNCA | ||
| 050 | 4 | |a PN1997 | |
| 082 | 0 | 4 | |a 381.142|q OCoLC|2 23/eng/20230216 |
| 245 | 0 | 0 | |a Online and Mobile Business Marketing /|c Films for the Humanities & Sciences. |
| 260 | 3 | |a New York, N.Y. :|b Films Media Group,|c [2013], ©2014. | |
| 300 | |a 1 online resource (1 video file (25 min.)) :|b sound, color. | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a Digital Media for Business Marketing | |
| 500 | |a Encoded with permission for digital streaming by Films Media Group on November 18, 2013. | ||
| 500 | |a Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware. | ||
| 500 | |a Title from distributor's description. | ||
| 505 | 0 | |a Customers' Expectations (1:07) -- Online Marketing: Website Goals and Analytics (2:37) -- Search Engine Optimization (2:40) -- Image Search Optimization (0:52) -- Load Quickly (0:44) -- Push Notification (3:04) -- Blogs (2:15) -- Online Advertising (1:39) -- Banner Ads (0:56) -- Google AdWords (1:27) -- Mobile Marketing (2:24) -- QR Codes (1:25) -- Mobile Advertising (0:57) -- Text Message Marketing (2:59) -- Making Online and Mobile Marketing Work (2:19) -- Credits: Online and Mobile Business Marketing (0:34). | |
| 520 | |a There was a time when companies debated whether having a Web site would be useful in an overall marketing strategy. Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics-goal-setting, search engine optimization, the user experience, and traffic analysis-and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing. | ||
| 521 | 2 | |a 9 & up. | |
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing.|2 aat | |
| 650 | 7 | |a Business planning|2 fast | |
| 650 | 7 | |a Internet marketing|2 fast | |
| 650 | 7 | |a Marketing|2 fast | |
| 655 | 0 | |a Educational films. | |
| 655 | 0 | |a Internet videos. | |
| 655 | 2 | |a Webcast | |
| 655 | 4 | |a Videorecording. | |
| 655 | 7 | |a Educational films|2 fast | |
| 655 | 7 | |a Internet videos|2 fast | |
| 655 | 7 | |a Educational films.|2 lcgft | |
| 655 | 7 | |a Internet videos.|2 lcgft | |
| 655 | 7 | |a Films éducatifs.|2 rvmgf | |
| 655 | 7 | |a Vidéos sur Internet.|2 rvmgf | |
| 710 | 2 | |a Films for the Humanities & Sciences (Firm) | |
| 710 | 2 | |a Films for the Humanities & Sciences. | |
| 710 | 2 | |a Films Media Group. | |
| 776 | 0 | 8 | |i Originally produced:|d Films for the Humanities & Sciences, 2014 |
| 830 | 0 | |a Digital Media for Business Marketing. | |
| 856 | 4 | 0 | |u https://login.aclibproxy.idm.oclc.org/login?url=https://fod.infobase.com/portalPlaylists.aspx?e=1&xtid=53460&wid=18502 |
| 938 | |a Access Educational Media|b ACEM|n 100053460 | ||
| 994 | |a 92|b SNC | ||