The Valentine : Design-Milestones of 20th-Century Industrial Design
(eVideo)
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Published
[Place of publication not identified] : ARTE France, [2002].
Format
eVideo
Language
English
Notes
General Note
Streaming video file encoded with permission for digital streaming by Films Media Group on March 11, 2015.
General Note
Title from distributor's description (Films Media Group, July 3, 2015).
Description
Ettore Sottsass designed the red plastic Valentine typewriter in 1969 for the modernist Italian firm Olivetti. Since 1958, Ettore Sottsass worked regularly with Olivetti, in exchange for total creative freedom. The Valentine was described by Olivetti as "a real pop object designed to blend into the private space." The typewriter had always been associated with the emancipation of women, but now the object itself was feminized. At once provocative and alluring, the bright red color and name could also be associated with the Italian Formula One, the Chinese Cultural Revolution, artists from Italian pop art, and the cartoon-style prints of Warhol and Lichtenstein, all of which Sottsass used in his 1969 advertising campaign. And then there is Valentina, the sensual Italian cartoon-strip heroine created by Guido Crepax, a liberated young woman who acts out her erotic fantasies, sporting a haircut that is a conscious allusion to Hollywood rebel Louise Brooks but also reminds us of the sleek.
Target Audience
10 & up.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(2002). The Valentine: Design-Milestones of 20th-Century Industrial Design . ARTE France.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2002. The Valentine: Design-Milestones of 20th-Century Industrial Design. [Place of publication not identified]: ARTE France.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Valentine: Design-Milestones of 20th-Century Industrial Design [Place of publication not identified]: ARTE France, 2002.
Harvard Citation (style guide)(2002). The valentine: design-milestones of 20th-century industrial design. [Place of publication not identified]: ARTE France.
MLA Citation, 9th Edition (style guide)The Valentine: Design-Milestones of 20th-Century Industrial Design ARTE France, 2002.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
acc6d118-e53b-c5a4-abdf-40fc8a02f952-eng
Grouping Information
| Grouped Work ID | acc6d118-e53b-c5a4-abdf-40fc8a02f952-eng |
|---|---|
| Full title | valentine design milestones of 20th century industrial design |
| Author | arte france |
| Grouping Category | movie |
| Last Update | 2024-08-18 06:56:03AM |
| Last Indexed | 2025-02-12 02:25:43AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Oct 30, 2024 |
| Last Used | Nov 22, 2024 |
Marc Record
| First Detected | Aug 13, 2024 02:33:17 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:33:17 PM |
MARC Record
| LEADER | 04302cgm a2200661 a 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
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| 245 | 0 | 4 | |a The Valentine :|b Design-Milestones of 20th-Century Industrial Design /|c ARTE France. |
| 246 | 3 | |a Design-Milestones of 20th-Century Industrial Design | |
| 264 | 1 | |a [Place of publication not identified] :|b ARTE France,|c [2002] | |
| 264 | 3 | 2 | |a New York, N.Y. :|b Distributed by Films Media Group,|c 2015. |
| 264 | 4 | |c ©2002 | |
| 300 | |a 1 online resource (1 video file (24 min., 20 sec.)) :|b sound, color | ||
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| 500 | |a Streaming video file encoded with permission for digital streaming by Films Media Group on March 11, 2015. | ||
| 500 | |a Title from distributor's description (Films Media Group, July 3, 2015). | ||
| 505 | 0 | 0 | |t Typewriters|g (2:57) --|t Industrial Designer|g (2:46) --|t Orthopedic Tool to Industrial Production|g (0:38) --|t Olivetti Company|g (0:46) --|t Modern Industrial Psychology|g (1:27) --|t Typewriter for the Masses|g (2:53) --|t "My Funny Valentine"|g (1:55) --|t Typewriter Case|g (2:02) --|t Baby Boomers|g (1:04) --|t 1960s Counterculture|g (1:06) --|t Connotations of the Color Red|g (1:21) --|t Sottsass' Artistic Advertising Campaign|g (2:02) --|t Valentine Today|g (2:19) --|t Credits: The Valentine: Design-Milestones of 20th Century Industrial Design|g (0:32). |
| 520 | |a Ettore Sottsass designed the red plastic Valentine typewriter in 1969 for the modernist Italian firm Olivetti. Since 1958, Ettore Sottsass worked regularly with Olivetti, in exchange for total creative freedom. The Valentine was described by Olivetti as "a real pop object designed to blend into the private space." The typewriter had always been associated with the emancipation of women, but now the object itself was feminized. At once provocative and alluring, the bright red color and name could also be associated with the Italian Formula One, the Chinese Cultural Revolution, artists from Italian pop art, and the cartoon-style prints of Warhol and Lichtenstein, all of which Sottsass used in his 1969 advertising campaign. And then there is Valentina, the sensual Italian cartoon-strip heroine created by Guido Crepax, a liberated young woman who acts out her erotic fantasies, sporting a haircut that is a conscious allusion to Hollywood rebel Louise Brooks but also reminds us of the sleek. | ||
| 521 | 2 | |a 10 & up. | |
| 546 | |a Closed-captioned. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
| 600 | 1 | 0 | |a Sottsass, Ettore,|d 1917-2007. |
| 600 | 1 | 7 | |a Sottsass, Ettore,|d 1917-2007.|2 fast|0 (OCoLC)fst01717927|1 https://id.oclc.org/worldcat/entity/E39PBJmxR97xBjqHv97vfFDcyd |
| 650 | 0 | |a Industrial design|x History. | |
| 650 | 0 | |a Typewriters|x Design. | |
| 650 | 6 | |a Design|x Histoire. | |
| 650 | 7 | |a Industrial design.|2 fast|0 (OCoLC)fst01730190 | |
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| 710 | 2 | |a ARTE France,|e production company. | |
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| 776 | 0 | 8 | |i Digital transfer of (manifestation):|d ARTE France., 2002 |
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