The Age of Plenty
(eVideo)
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More Details
Published
[Place of publication not identified] : DCD Media (Firm), [2010].
Format
eVideo
Language
English
Notes
General Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 05, 2015.
General Note
Title from distributor's description (Films Media Group, September 3, 2015).
Restrictions on Access
Access requires authentication through Films on Demand.
Description
This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kellogg's, it shows how the original processed, convenience food ushered in a modern age of plenty in terms of choice and abundance. Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well-known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health.
Target Audience
9 & up.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(2010). The Age of Plenty . DCD Media (Firm).
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2010. The Age of Plenty. [Place of publication not identified]: DCD Media (Firm).
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Age of Plenty [Place of publication not identified]: DCD Media (Firm), 2010.
Harvard Citation (style guide)(2010). The age of plenty. [Place of publication not identified]: DCD Media (Firm).
MLA Citation, 9th Edition (style guide)The Age of Plenty DCD Media (Firm), 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
ab5aa937-355a-73d3-7b82-e3220c8f5834-eng
Grouping Information
| Grouped Work ID | ab5aa937-355a-73d3-7b82-e3220c8f5834-eng |
|---|---|
| Full title | age of plenty |
| Author | dcd media |
| Grouping Category | movie |
| Last Update | 2024-08-18 06:56:03AM |
| Last Indexed | 2024-12-18 02:26:39AM |
Marc Record
| First Detected | Aug 13, 2024 02:33:20 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:33:20 PM |
MARC Record
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| 500 | |a Title from distributor's description (Films Media Group, September 3, 2015). | ||
| 505 | 0 | 0 | |t Breakfast Cereal Revolution|g (2:39) --|t Choc n' Roll Launch|g (3:11) --|t Breakfast Cereal History|g (3:05) --|t Corn Flakes Advertising Campaign|g (2:14) --|t Food Advertising Model|g (2:48) --|t Breakfast Cereal Advertising|g (2:08) --|t Breakfast Wars|g (3:58) --|t Adding Value to Breakfast Cereal|g (3:42) --|t Cereal Nutrition Debate|g (4:57) --|t Fortified Cereals|g (2:14) --|t Granola Entrepreneurs|g (3:21) --|t Alpen Cereal|g (1:51) --|t Bran Craze|g (2:57) --|t Own Label Threat|g (3:39) --|t Consumer Brand Loyalty|g (2:58) --|t Processed Food Advertising Regulation|g (2:50) --|t Responding to Nutrition Requirements|g (2:04) --|t Cereal Bar Trend|g (2:32) --|t Selling Convenience|g (2:34) --|t Credits: The Age of Plenty|g (0:41). |
| 506 | |a Access requires authentication through Films on Demand. | ||
| 520 | |a This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kellogg's, it shows how the original processed, convenience food ushered in a modern age of plenty in terms of choice and abundance. Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well-known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health. | ||
| 521 | 2 | |a 9 & up. | |
| 546 | |a Closed-captioned. | ||
| 590 | |a InfoBase Learning|b Films on Demand: Master Academic Collection - US | ||
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| 650 | 0 | |a Food industry and trade. | |
| 650 | 0 | |a Processed foods|x Marketing. | |
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| 830 | 0 | |a Foods that make billions. | |
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