Competitive Marketing in Tourism
(eVideo)
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Description
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Subjects
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More Details
Published
[Australia] : Video Education Australasia, [2009].
Format
eVideo
Language
English
Notes
General Note
Originally released by Video Education Australasia, 2009.
General Note
Streaming video file encoded with permission for digital streaming by Films Media Group on August 5, 2015.
Description
The challenges in marketing tourism have grown with the influx of online resources. It has resulted in more knowledgeable consumers as well as an increase in worldwide competition. This video takes an in-depth look at sustainable marketing approaches and explains that adapting to change is a critical component to success in the dynamic tourism industry. Marketing expert Phil Harmon discusses the tourism industry in Australia and describes why specific marketing strategies are successful.
Target Audience
11 & up.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(2009). Competitive Marketing in Tourism . Video Education Australasia.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2009. Competitive Marketing in Tourism. [Australia]: Video Education Australasia.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Competitive Marketing in Tourism [Australia]: Video Education Australasia, 2009.
Harvard Citation (style guide)(2009). Competitive marketing in tourism. [Australia]: Video Education Australasia.
MLA Citation, 9th Edition (style guide)Competitive Marketing in Tourism Video Education Australasia, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
7d7cbc23-a7f2-278b-2fc4-6c4534b0ce60-eng
Grouping Information
| Grouped Work ID | 7d7cbc23-a7f2-278b-2fc4-6c4534b0ce60-eng |
|---|---|
| Full title | competitive marketing in tourism |
| Author | films media group |
| Grouping Category | movie |
| Last Update | 2024-08-18 06:56:03AM |
| Last Indexed | 2024-12-18 02:20:02AM |
Marc Record
| First Detected | Aug 13, 2024 02:33:30 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:33:30 PM |
MARC Record
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| 505 | 0 | 0 | |t Defining a Destination|g (2:28) --|t Competing Elements|g (2:38) --|t Image and Branding|g (2:08) --|t Disadvantages Associated With Branding|g (3:57) --|t Sustainability and Destination Competitiveness|g (2:03) --|t Elements Associated With Destination Sustainability|g (2:29) --|t Role of Co-Operation in Building Competitiveness|g (3:45) --|t Destination Marketing|g (2:06) --|t 8 P's in Tourism Marketing|g (2:54) --|t Credits: Competitive Marketing in Tourism|g (0:46) |
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| 521 | 2 | |a 11 & up. | |
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