Marketing Strategy Case Studies : the Starbucks Experience
(eVideo)
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Status
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Published
[Place of publication not identified] : TV Choice Productions, [2015].
Format
eVideo
Language
English
Notes
General Note
Originally released by TV Choice Productions, 2015.
General Note
Streaming video file encoded with permission for digital streaming by Films Media Group on December 23, 2016.
General Note
Title from distributor's description (Films Media Group, January 17, 2017).
Description
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. This program looks at the role of acquisition, brand-stretching, social media, and new channel development in Starbucks' success and considers criticisms of some of the company's policies.
Target Audience
9 & up.
Language
Closed-captioned.
Local note
InfoBase Learning,Films on Demand: Master Academic Collection - US
Citations
APA Citation, 7th Edition (style guide)
(2015). Marketing Strategy Case Studies: the Starbucks Experience . TV Choice Productions.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Marketing Strategy Case Studies: The Starbucks Experience. [Place of publication not identified]: TV Choice Productions.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Marketing Strategy Case Studies: The Starbucks Experience [Place of publication not identified]: TV Choice Productions, 2015.
Harvard Citation (style guide)(2015). Marketing strategy case studies: the starbucks experience. [Place of publication not identified]: TV Choice Productions.
MLA Citation, 9th Edition (style guide)Marketing Strategy Case Studies: The Starbucks Experience TV Choice Productions, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
f83c7664-c030-7172-c3d2-f65b5e058a0a-eng
Grouping Information
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|---|---|
| Full title | marketing strategy case studies the starbucks experience |
| Author | films media group |
| Grouping Category | movie |
| Last Update | 2024-08-18 06:56:03AM |
| Last Indexed | 2024-12-18 02:37:42AM |
Marc Record
| First Detected | Aug 13, 2024 02:33:51 PM |
|---|---|
| Last File Modification Time | Aug 13, 2024 02:33:51 PM |
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| 505 | 0 | 0 | |t Marketing Strategy|g (3:30) --|t Specialty Coffee Connoisseurs|g (3:05) --|t Branding Using Local Designers|g (5:47) --|t Atmosphere in a Coffee Bar|g (3:00) --|t Channel Development|g (2:54) --|t Smart Marketing|g (3:50) --|t Problems With Automated Scheduling|g (3:10) --|t Barista Shares Her Story|g (1:28) --|t Credit: Marketing Strategy Case Studies: The Starbucks Experience|g (0:06). |
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