1. A short history of Kodak advertising, 1888-1932 --
2. "Vacation days are Kodak days" : modern leisure and the new amateur photographer in advertising --
3. "Operated by any school boy or girl" : the marketing of the Brownie camera --
4. "Proudly displayed by wearers of chic ensembles" : vanity cameras, Kodak girls, and the culture of female fashion --
5. "Kodak knows no dark days" : the disavowal of death in snapshot photography and advertising --
6. "Let Kodak keep the story" : narrative, memory, and the selling of the autographic camera during World War I --
Coda : Kodak's death campaign.
