Becoming a category of one: how extraordinary companies transcend commodity and defy comparison

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Language

English

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Subjects

Subjects

Benchmarking (Management)
Brand name products
Business & Economics
Corporate image
Corporations
Corporations -- Public relations
Entreprises
Entreprises -- Image
Image
Management
Management Styles & Communication
Produits de marque
Public relations
Total quality management
Étalonnage concurrentiel

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ISBN

9780471768074
9780471274049

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