Introduction. Secrets of the Rock and Roll Business --
Pt. I. Woodstock Nation's Brief State of Grace, 1969-1976 --
Ch. 1. Almost Almost Famous --
Ch. 2. Underground Radio --
Ch. 3. Rock and Roll Grown-ups --
Ch. 4. Led Zeppelin, "Mild Barbarians" --
Pt. II. Corporate Rock, 1976-1989 --
Ch. 5. Rock PR Gets Professionalized --
Ch. 6. Inmates Lose Control of Asylum --
Ch. 7. Stevie Nicks: Turning Rainbows into Music and Music into Gold --
Pt. III. Rock's Middle Age, 1989-2004 --
Ch. 8. No Nukes and Nick of Time --
Ch. 9. Smells like Nirvana --
Ch. 10. Pros and Cons of Becoming a Record Company Grown-up --
Ch. 11. Warren Zevon: Life Will Kill You.