Igniting the buzz: cashing in on cool

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Language
English
eVideo
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Subjects

Subjects
branding
Branding (Marketing)
Case studies
Comportement
Consommateurs
Consommateurs -- Comportement
Consommateurs -- Éducation
Consumer behavior
Consumer education
Educational films
Éducation
Films éducatifs
Gestion
Internet videos
Management
Marketing
Marketing -- Case studies
Marketing -- Études de cas
Marketing -- Gestion
Marketing -- Management
Stratégie de marque
Videorecording
Vidéos sur Internet

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Contributors
Canadian Broadcasting Corporation
Films Media Group
Films for the Humanities & Sciences (Firm)

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