Preface --

Acknowledgments --

ch. 1. Of love and luminescence : what, why, and how things get measured --

ch. 2. Doing the math : scales, standards, and some beautiful measurements --

ch. 3. The ratings game : "overall" measurements and rankings --

ch. 4. Measurement in business : what gets measured gets done --

5. Games of inches : sports and measurement --

ch. 6. Measuring the mind : intelligence, biology, and education --

ch. 7. Man : the measure of all things --

ch. 8. It's not just the heat, it's the humidity : global warming and environmental measurement --

ch. 9. Garbage in, garbage out : the computer and measurement --

ch. 10. How funny is that? Knowledge without measurement? --

ch. 11. Faith, hope, and love : the future of measurement -- and of knowledge --

References --

Index.