pt. 1: Why Honesty? Why Now?. Fraud is our fault --
The complicated story of why we lie --
Giving power to the people will make you rich --
The hourglass of honesty --
pt. 2: What It Means to Be an Honest Organization --
Sales: the honest-to-goodness technique for explosive sales --
Marketing: the undeniable power of courageous candor --
Finance: investing like Buffett in long-term honesty --
Management: how audacious authenticity built an empire --
Communication: how honest feedback led to billion-dollar greatness --
Innovation: saying no to the status quo --
Leadership: the underappreciated quality of supreme ignorance --
pt. 3: How to Use Brutal Honesty to Achieve Massive Success. How to get honest with and about your community --
How to get honest with and about your others --
How to get honest with and about yourself --
Effective honesty for managers and frontline employees.
