Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
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Subjects
Subjects
branding
Branding (Marketing)
Corporate culture
corporate image
Corporations
Corporations -- Public relations
Corporations -- Social aspects
Culture organisationnelle
Entreprises
Entreprises -- Image
Företagskultur
Image
Management
Marke
Markenpolitik
Organizational Culture
Public relations
Social aspects
Stratégie de marque
Varumärken
Branding (Marketing)
Corporate culture
corporate image
Corporations
Corporations -- Public relations
Corporations -- Social aspects
Culture organisationnelle
Entreprises
Entreprises -- Image
Företagskultur
Image
Management
Marke
Markenpolitik
Organizational Culture
Public relations
Social aspects
Stratégie de marque
Varumärken
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Contributors
ISBN
9780787998301
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