Effective advertising : understanding when, how, and why advertising works
(Book)

Book Cover
Average Rating
Author
Tellis, Gerard J., 1950-
Status
On Shelf
General Shelving - 3rd Floor
HF5823 .T273 2004
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5823 .T273 2004On Shelf

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Table of contents
PTARPP e-Shelf location detail ; [click to view]
View this book online, via DawsonERA, both on- and off-campus
Contributor biographical information
Publisher description
This title is also available in print. Click here.

Subjects

LC Subjects
Advertising.
Consumers -- Attitudes.
OCLC Fast Subjects
Advertising
Consumers -- Attitudes
Other Subjects
Advertising
advertising.
Advertising.
Comportement du consommateur.
Consommateurs -- Attitudes.
Consumers -- Attitudes.
Effectiviteit.
Publicité
Publicité.
Reclame.
Werbewirkung
Werbewirkung.
Werbewirkungsanalyse
Werbewirkungsforschung

More Details

Format
Book
Physical Desc
203 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
"Effective Advertising: Understanding When, How, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work." "Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields."--Jacket.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Tellis, G. J. (2004). Effective advertising: understanding when, how, and why advertising works . Sage Publications.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Tellis, Gerard J., 1950-. 2004. Effective Advertising: Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Tellis, Gerard J., 1950-. Effective Advertising: Understanding When, How, and Why Advertising Works Thousand Oaks, Calif.: Sage Publications, 2004.

Harvard Citation (style guide)

Tellis, G. J. (2004). Effective advertising: understanding when, how, and why advertising works. Thousand Oaks, Calif.: Sage Publications.

MLA Citation, 9th Edition (style guide)

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works Sage Publications, 2004.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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