The future of competition : co-creating unique value with customers
(Book)

Book Cover
Average Rating
Author
Prahalad, C. K.
Contributors
Ramaswamy, Venkatram.
Status
On Shelf
General Shelving - 3rd Floor
HD41 .P73 2004
1 available

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General Shelving - 3rd FloorHD41 .P73 2004On Shelf

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Table of contents

Subjects

LC Subjects
Competition.
Customer relations.
Customer services.
Economic value added.
Strategic planning.
Success in business.
OCLC Fast Subjects
Competition.
Customer relations.
Customer services.
Economic value added.
Strategic planning.
Success in business.
Other Subjects
Cliënten.
Cliënten.
Comportement du consommateur.
Compétitivité (Économie)
Concurrence.
Concurrence.
Concurrence.
Contatos com clientes.
Contatos com clientes.
Création de valeur.
Création de valeur.
Doctrines économiques.
Economic Competition
Economische waarde.
Economische waarde.
Etats-Unis d'Amérique.
Gewinnmaximierung
Kundenbetreuung
Kundenmanagement
Kundenorientierung
Planejamento estratégico.
Planejamento estratégico.
Planification stratégique.
Planification stratégique.
Politique de l'entreprise.
Relation avec la clientèle.
Relation avec la clientèle.
Relations avec la clientèle.
Relations commerciales.
Réussite dans les affaires.
Réussite dans les affaires.
Service à la clientèle.
Service à la clientèle.
Service à la clientèle.
Serviço ao cliente.
Serviço ao cliente.
Strategische planning.
Strategische planning.
Strategische Planung
Strategisches Management
Succès dans les affaires.
Valeur ajoutée.
Valeur ajoutée.
Valeur économique ajoutée.
Wertschöpfung
Wettbewerb
Wettbewerbsstrategie

More Details

Format
Book
Physical Desc
xiii, 256 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references (pages 239-250) and index.
Description
"Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: co-creating unique value with customers . Harvard Business School Pub..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Prahalad, C. K and Venkatram. Ramaswamy. 2004. The Future of Competition: Co-creating Unique Value With Customers. Boston, Mass.: Harvard Business School Pub.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Prahalad, C. K and Venkatram. Ramaswamy. The Future of Competition: Co-creating Unique Value With Customers Boston, Mass.: Harvard Business School Pub, 2004.

Harvard Citation (style guide)

Prahalad, C. K. and Ramaswamy, V. (2004). The future of competition: co-creating unique value with customers. Boston, Mass.: Harvard Business School Pub.

MLA Citation, 9th Edition (style guide)

Prahalad, C. K., and Venkatram Ramaswamy. The Future of Competition: Co-creating Unique Value With Customers Harvard Business School Pub., 2004.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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