The making of a name : the inside story of the brands we buy
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HD69 .B7 R58 2004
1 available
HD69 .B7 R58 2004
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HD69 .B7 R58 2004 | On Shelf |
Subjects
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Format
Book
Physical Desc
x, 275 pages : illustrations ; 24 cm
Language
English
UPC
9780195168723
Notes
Bibliography
Includes bibliographical references (pages 230-246) and index.
Description
"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--Jacket.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Rivkin, S., & Sutherland, F. (2004). The making of a name: the inside story of the brands we buy . Oxford University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Rivkin, Steve, 1947- and Fraser. Sutherland. 2004. The Making of a Name: The Inside Story of the Brands We Buy. Oxford ; New York: Oxford University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Rivkin, Steve, 1947- and Fraser. Sutherland. The Making of a Name: The Inside Story of the Brands We Buy Oxford ; New York: Oxford University Press, 2004.
Harvard Citation (style guide)Rivkin, S. and Sutherland, F. (2004). The making of a name: the inside story of the brands we buy. Oxford ; New York: Oxford University Press.
MLA Citation, 9th Edition (style guide)Rivkin, Steve, and Fraser Sutherland. The Making of a Name: The Inside Story of the Brands We Buy Oxford University Press, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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