The new mainstream : how the multicultural consumer is transforming American business
(Book)
Author
Status
General Shelving - 3rd Floor
HC110.C6 G34 2004
1 available
HC110.C6 G34 2004
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HC110.C6 G34 2004 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xv, 320 pages ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 283-298) and index.
Description
Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact the twenty-first century.
Local note
SACFinal081324
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Garcia, G. (2004). The new mainstream: how the multicultural consumer is transforming American business . Rayo.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Garcia, Guy, 1955-. 2004. The New Mainstream: How the Multicultural Consumer Is Transforming American Business. Rayo.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Garcia, Guy, 1955-. The New Mainstream: How the Multicultural Consumer Is Transforming American Business Rayo, 2004.
MLA Citation, 9th Edition (style guide)Garcia, Guy. The New Mainstream: How the Multicultural Consumer Is Transforming American Business Rayo, 2004.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.