Let them eat cake : marketing luxury to the masses-as well as the classes
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415.32 .D357 2005
1 available
HF5415.32 .D357 2005
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.32 .D357 2005 | On Shelf |
More Details
Format
Book
Physical Desc
xix, 299 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 287-288) and index.
Description
"In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about reaching a new level of experience, deeper meaning, richer enjoyment, and more profound feelings."--BOOK JACKET.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Danziger, P. N. (2005). Let them eat cake: marketing luxury to the masses-as well as the classes . Dearborn Trade Pub..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Danziger, Pamela N. 2005. Let Them Eat Cake: Marketing Luxury to the Masses-as Well As the Classes. Chicago, IL: Dearborn Trade Pub.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Danziger, Pamela N. Let Them Eat Cake: Marketing Luxury to the Masses-as Well As the Classes Chicago, IL: Dearborn Trade Pub, 2005.
Harvard Citation (style guide)Danziger, P. N. (2005). Let them eat cake: marketing luxury to the masses-as well as the classes. Chicago, IL: Dearborn Trade Pub.
MLA Citation, 9th Edition (style guide)Danziger, Pamela N. Let Them Eat Cake: Marketing Luxury to the Masses-as Well As the Classes Dearborn Trade Pub., 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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