Social communication in advertising : consumption in the mediated marketplace
(Book)
Contributors
Status
General Shelving - 3rd Floor
HF5827 .S63 2005
1 available
HF5827 .S63 2005
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5827 .S63 2005 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
x, 683 pages : illustrations ; 23 cm
Language
English
Notes
General Note
Previous edition entered under William Leiss as author.
Bibliography
Includes bibliographical references (pages 637-659) and index.
Description
"This new edition of Social Communication in Advertising updates the most comprehensive historical study of advertising and its function within contemporary society. This classic text traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three."--Jacket.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Leiss, W., & Botterill, J. (2005). Social communication in advertising: consumption in the mediated marketplace (3rd ed. /). Routledge.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Leiss, William, 1939- and Jackie. Botterill. 2005. Social Communication in Advertising: Consumption in the Mediated Marketplace. New York: Routledge.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Leiss, William, 1939- and Jackie. Botterill. Social Communication in Advertising: Consumption in the Mediated Marketplace New York: Routledge, 2005.
Harvard Citation (style guide)Leiss, W. and Botterill, J. (2005). Social communication in advertising: consumption in the mediated marketplace. 3rd ed. / New York: Routledge.
MLA Citation, 9th Edition (style guide)Leiss, William, and Jackie Botterill. Social Communication in Advertising: Consumption in the Mediated Marketplace 3rd ed. /, Routledge, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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