Humor in advertising : a comprehensive analysis
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HF5821 .G87 2006
1 available
HF5821 .G87 2006
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5821 .G87 2006 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xiv, 240 pages : illustrations ; 24 cm
Language
English
UPC
9780765616135
Notes
Bibliography
Includes bibliographical references (pages 207-224) and indexes.
Description
Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Gulas, C. S., & Weinberger, M. G. (2006). Humor in advertising: a comprehensive analysis . M.E. Sharpe, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Gulas, Charles S., 1962- and Marc G. Weinberger. 2006. Humor in Advertising: A Comprehensive Analysis. Armonk, N.Y.: M.E. Sharpe, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Gulas, Charles S., 1962- and Marc G. Weinberger. Humor in Advertising: A Comprehensive Analysis Armonk, N.Y.: M.E. Sharpe, Inc, 2006.
Harvard Citation (style guide)Gulas, C. S. and Weinberger, M. G. (2006). Humor in advertising: a comprehensive analysis. Armonk, N.Y.: M.E. Sharpe, Inc.
MLA Citation, 9th Edition (style guide)Gulas, Charles S., and Marc G Weinberger. Humor in Advertising: A Comprehensive Analysis M.E. Sharpe, Inc., 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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