Billions : selling to the new Chinese consumer
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415.33.C6 D63 2005
1 available
HF5415.33.C6 D63 2005
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.33.C6 D63 2005 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Communication and culture -- China.
Communication and culture -- China.
Communication et culture -- Chine.
Communication interculturelle -- Chine.
Comunicación intercultural -- China.
Comunicación y cultura -- China.
Consommateurs -- Chine -- Attitudes.
Consommateurs -- Préférences -- Chine.
Consommateurs -- Préférences -- Chine.
Consumers -- Attitudes. -- China.
Consumers -- China -- Attitudes.
Consumers' preferences -- China.
Consumers' preferences -- China.
Consumidores -- China -- Actitudes.
Intercultural communication -- China.
Intercultural communication -- China.
Konsumenter -- attityder -- Kina.
Konsumtion -- värderingar -- Kina.
Marketing -- China.
Marketing -- China.
Marketing -- Chine.
Marketing -- Chine.
Marknadsföring -- Kina.
Mercadotecnia -- China.
Preferencias de los consumidores -- China.
Études transculturelles -- Chine.
Communication and culture -- China.
Communication et culture -- Chine.
Communication interculturelle -- Chine.
Comunicación intercultural -- China.
Comunicación y cultura -- China.
Consommateurs -- Chine -- Attitudes.
Consommateurs -- Préférences -- Chine.
Consommateurs -- Préférences -- Chine.
Consumers -- Attitudes. -- China.
Consumers -- China -- Attitudes.
Consumers' preferences -- China.
Consumers' preferences -- China.
Consumidores -- China -- Actitudes.
Intercultural communication -- China.
Intercultural communication -- China.
Konsumenter -- attityder -- Kina.
Konsumtion -- värderingar -- Kina.
Marketing -- China.
Marketing -- China.
Marketing -- Chine.
Marketing -- Chine.
Marknadsföring -- Kina.
Mercadotecnia -- China.
Preferencias de los consumidores -- China.
Études transculturelles -- Chine.
More Details
Format
Book
Physical Desc
xiii, 225 pages : illustrations ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Doctoroff, T. (2005). Billions: selling to the new Chinese consumer . Palgrave Macmillan.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Doctoroff, Tom. 2005. Billions: Selling to the New Chinese Consumer. New York: Palgrave Macmillan.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Doctoroff, Tom. Billions: Selling to the New Chinese Consumer New York: Palgrave Macmillan, 2005.
Harvard Citation (style guide)Doctoroff, T. (2005). Billions: selling to the new chinese consumer. New York: Palgrave Macmillan.
MLA Citation, 9th Edition (style guide)Doctoroff, Tom. Billions: Selling to the New Chinese Consumer Palgrave Macmillan, 2005.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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